Attention Real Estate Marketers: Internet Marketing Just Got Easier
The number one question Real Estate Professionals should ask about their marketing efforts is “How do I sell real estate online?” You need a website and advertisements on sites like Craigslist to generate leads, but there is so much more you can do in the online space to generate quality leads.
What if you could showcase a home 24/7 with global reach? What if you could collect contact information from people who are actively looking and immediately provide them with additional marketing materials? What if you could generate a second stream of income by creating a paid membership website for other real estate professionals to teach them how you market online?
What if you could manage cutting edge internet marketing software with the most user friendly publishing platform on the market?
In my opinion Kajabi will open up more lead generation possibilities for your real estate ventures than any other internet marketing tools currently on the market. There will be a learning curve, but if you’re motivated to increase leads and conversions, it’s worth it. Here are just a few of the possibilities Kajabi holds for real estate professionals.
Landing Pages

A landing page is a page that your visitors land on by clicking on a link you (or others) have posted elsewhere on the web. Your Craigslist ad could link to a landing page or you could send visitors to a landing page from another part of your own website. The content of the landing page should be a marketing message. These days I recommend video to be the main content of your landing page. Here are just a few examples of what you could do as real estate professionals:
- Give a video tour of your lisings for sale or for rent with a “Call to Action” like “Call Jessica at 555-5555 to schedule a showing.”
- Update viewers of progress in construction of a new subdivision and ask them to “Email Frank for more information.”
- Do a video introduction of yourself, team, or business (kind of like a video version of “About Us”)
- Introduce viewers to recent foreclosures on the market
- Showcase partners you work with like contractors, title companies, charities, etc.) Build community.
- Introduce price reductions in video format.
Squeeze Pages

Squeeze pages are a specific type of landing page where visitors “opt in” or give you their email address in exchange for some form of value. The value you give them is usually more information. Kajabi makes building squeeze pages easy because you don’t need to learn how to “code” to create one. You can also add video to your squeeze page to make your offer more compelling. Once you have their email address, you can send them marketing materials like newsletters, updates, offers, etc. They can “unsubscribe” from your list at any time. As a real estate professional you can use squeeze pages to:
- Create mailing lists for prospects. Send them new listings, limited offers, news, etc.
- Create “waiting lists” for rental property (Presell before the current tenants move out)
- Create paid or free members areas on your website “(Los Angelos Foreclosure Club” or “Seattle Investment Property Club”)
- Create “waiting lists” for constructions in process, under contract, or properties in renovation.
Membership Sites

Membership portals are separate websites or areas of your website that have restricted access to the public. They can be free or paid. If you are charging money it can be a one time fee or recurring monthly payments. Membership sites are a good place to build clubs around certain topics. Also use them as training platforms to teach (in an online environment) whatever your particular real estate skills are. I believe Kajabi will make membership areas easier to build than ever before. Use membership sites to:
- Build a local house flipping club
- Create Video-based real estate training products
- Create a private area on your property management website for owners
- Create Real Estate Investor Clubs (so investors can network with other investors)
- Create a free “first-time” home buyer club where you have training videos and text reports
Product Launches

The theory of a “Product Launch” was popularized by Jeff Walker in his various “Product Launch Formula” trainings. Jeff Walker is an internet marketer based out of Colorado. Product launches are used to deploy information products like training seminars, books, businesses, consulting, etc. What is less well known (and more important to Real Estate professionals) is the concept of a “Property Launch.” A property launch is series of steps to go through to market and convert a buyer using core concepts of sound internet marketing.
A well executed property launch doesn’t guarantee the sale of property for example, but it drastically increases the probability of increased lead generation and conversion.
Listen up. This is my core message to you:
Kajabi is a web application that holds the potential to increase your probability of incresed sales as a real estate professional or (FSBO type) by making a user friendly platform to execute property launches with video marketing.
Kajabi is not a magic bullet for your marketing needs. It’s not for the “get-rich-quick” type. Kajabi is for motivated real estate professionals and property owners who want to leverage the exposure and tools of the internet to increase their marketing effectiveness.
CLICK THE LINK Below to see if Kajabi is right for you.
http://get.kajabi.com/funnel_events/316?kjba=ef4a12ca